Memorial Day has become the unofficial first day of summer and, in turn, one of the biggest beer selling days of the year. But rather than take advantage of that moment, Budweiser used their voice to deliver a moment of silence to 87M Americans. We recorded the silence in the nation’s largest military cemetery and broadcast it across national TV, radio, streaming platforms, and social media. That same day, we ran a 200-word print ad in The New York Times — a length that would take the average person one minute to read. Budweiser even shut down all 12 of their breweries for one minute - resulting in 61,000 less sold.
2019 Clios: SHORTLIST - Radio
2020 Webby Awards: NOMINEE - Integrated Campaign
Platform: TV, Print, Radio, Digital, Social